Privacy & Cybersecurity

Navigating digital privacy

Consumer privacy and data security are two of the most vital topics facing California auto dealers and other retailers today. Scali Rasmussen’s Privacy & Cybersecurity blog explores the changing legal landscape, its impact on retailers, and how to take a practical approach to issues when perfection may be unattainable. Count on us for updates on new laws and regulations, enforcement actions by regulators and the plaintiff’s bar, and steps you can take to decrease liability and increase customer confidence.

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The California Consumer Privacy Act (CCPA), which was enacted in June of 2018 and will go into effect on January 1, 2020, is likely to undergo additional changes as the California Legislature enters the final stretch of the legislative year. We have previously updated you on legislation supported by the California Attorney General that would expand the scope of the law and increase consumer’s opportunities for consumers to bring lawsuits for alleged violations of the law. The good news is that the worst aspects of these proposed changes were defeated in committee and will not be enacted this year. The bad news is that some of the more important proposed business-friendly protections have been narrowed.

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