Privacy & Cybersecurity

Navigating digital privacy

Consumer privacy and data security are two of the most vital topics facing California auto dealers and other retailers today. Scali Rasmussen’s Privacy & Cybersecurity blog explores the changing legal landscape, its impact on retailers, and how to take a practical approach to issues when perfection may be unattainable. Count on us for updates on new laws and regulations, enforcement actions by regulators and the plaintiff’s bar, and steps you can take to decrease liability and increase customer confidence.

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Recent announcements from Apple and Google are forcing companies that advertise using third-party cookies to reconsider their plans. This year Apple banned the use of unauthorized third-party cookies on Safari, its internet browser. Google announced this year that it will follow suit, banning these cookies from its web browser Chrome, by 2022.

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There are many reasons why employers may want or need to know whether their employees have been vaccinated against COVID-19: the safety of staff and customers, a desire to modify mask rules, or even legal mandates. As a general rule, employers may ask employees for proof that they have received a COVID vaccination, but there are several factors that should be considered if and when doing so. These include ensuring the questions are asked correctly, that privacy measures are in place, and that employee information is safeguarded.

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The state of California has selected the inaugural board members of the new California Privacy Protection Agency approved by California voters during the November 2020 election. The new board members come from a variety of backgrounds, including private legal practice, academia, and nonprofits.

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The California Attorney General adopted new regulations in March that may require changes to how businesses are communicating to consumers about their rights under the CCPA. These regulations are aimed at practices that the Attorney General’s office views as unfair to consumer and has pursued in enforcement letters to companies to date. Every company doing business in California that must comply with the CCPA should review its communication to customers about the CCPA.

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The passage by the voters in November 2020 of the California Privacy Rights Act (CPRA) by initiative is a significant development for all businesses with activity in California. It expands upon the California Consumer Privacy Act (CCPA), creating additional rights for consumers and obligations for businesses. It also creates the first state agency in the state dedicated to privacy, the California Privacy Protection Agency (Agency).

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Data Privacy Day is January 28, 2021 and is an international effort to empower people to protect their personal data and privacy, particularly online. According to Cybint, a global cyber security educator, 95 percent of cybersecurity breaches are caused by human error. The practices that help protect individuals’ security online will also help protect businesses, so on this day let’s review the most powerful and simple steps everyone can take to secure their own data and that of their customers who entrust them with it.

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Among the most important features of the CCPA is that it vests most of the law’s enforcement with the California Attorney General’s Office. That means that private plaintiffs may not enforce most of the law’s provisions. This article looks at the tea leaves regarding the Attorney General’s enforcement to see what the future may hold.

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As of November 6, 2020, it appears that California voters have approved Proposition 24, which will expand the reach and enforcement of the already groundbreaking California Consumer Privacy Act. With three-quarters of the anticipated votes counted, the measure is up by 1.5 million votes, a lead that is unlikely to be overtaken.

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Data breaches continue to be among the biggest risks that businesses face today. This is due to both the prevalence of bad actors that seek to access and use consumer data for criminal purposes, as well as laws, such as the CCPA, that allow consumers to bring private actions against businesses for a data breach. One of the simplest steps a business can take to prevent a data breach is to limit access to sensitive data.

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Governor Newsom signed two new laws at the end of the legislative session this year that modify the California Consumer Privacy Act (CCPA). Most crucially for the majority of businesses in California, one of the laws extends the temporary employee and business-to-business (“B2B”) exemptions from the definition of “Consumer” in the CCPA. The second changes how businesses must treat health privacy.

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