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Internet Marketing Manager

A necessary position in any dealership

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I just returned from the NADA conference in Orlando. Amidst the talk about new federal regulations on the horizon, avoiding fraud and embezzlement at dealerships and, of course, the excitement over the new NADA president, Peter Welch, there was a lot of emphasis on internet marketing.

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On Friday, February 1, 2013, as many have reported, the FTC issued a staff report with recommendations for improving mobile privacy practices. The recommendations were issued for mobile app platforms (like Apple, Google, Microsoft and Amazon), app developers, advertising networks and other third party analytics companies, and app trade associations.

"Survey Says!"

Why are dealers letting manufacturers frame the CSI issue?

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CSI is the industry benchmark for customer service. Many new tech companies talk about their products as enhancing CSI scores, but I am not aware of anybody whose product is addressing the fundamental analytical flaws in the factory's methods of gathering CSI data.

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Since the FTC just finished an investigation and issued warnings to 11 unsuspecting used car dealers in Arkansas about their Used Car Rule violations, perhaps this is a good time for a refresher on the Used Car Rule.

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As mobile technology and internet marketing take hold in dealerships, dealers and providers are smart to mind their vendor contracts and disclosures. Incorporating social media and new technologies into dealerships can help them become more profitable and allow them to connect with more car buyers in better ways as long as dealers and providers use common sense.