CA data law could send dealers scrambling

Automotive News looks to Scali Rasmussen for comment

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Automotive News consulted firm partner Melanie Cliff for this article about the California Consumer Privacy Act, going into effect January 1, 2020. The law will give California consumers greater ownership of their personal information, including the right to be forgotten by a business and its affiliates. This puts the onus on businesses to track every piece of personal data they collect. 

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Scali Rasmussen's attorneys are thought leaders in the automotive industry, often called upon to provide their opinions on new and trending issues on auto distribution and franchise, F&I, employment and advertising issues. The firm drafted the CNCDA's 2015 and 2017 Advertising Law Manuals, providing auto dealers with practical guidance on advertising practices.