Bruce Nye

Senior Counsel

Contact information

Phone: (510) 248-4775
Fax: (213) 239-5623

Bruce Nye is a veteran trial lawyer and mediator. Bruce has practiced law in the San Francisco Bay Area since 1977, has managed litigation throughout the United States and has tried cases in all nine Bay Area counties and in courts throughout California. He has tried more than fifty cases to verdict or judgment. His broad career trial experience ranges from representing automobile dealerships and other companies in consumer litigation to representing companies in business litigation, toxic exposure litigation, personal injury, product liability and employment litigation.

More recently, Bruce’s practice focus has been on representing companies in Proposition 65 matters and Automobile Dealership litigation, and on serving as a neutral mediator and arbitrator in a wide variety of matters.

Other Information: Bruce is the publisher of, and a frequent blogger at CalBizLit where he provides current information and perspective about Proposition 65, Mediation, and civil litigation in California.

He received his B.A. in Political Science from the University of California, Berkeley (1973) and his J.D. from Hastings College of the Law, University of California (1977), where he was a member of the Order of the Coif and The Thurston Society.

Mr. Nye is admitted to practice in all California state courts, in the U.S. District Courts for the Northern, Central, Southern and Eastern Districts of California, the Ninth Circuit Court of Appeals, and the United States Supreme Court. He is a member of the Defense Research Institute (Environmental and Toxic Tort Committee).

After hours, Bruce is very active in his community. He is a member of the Bar Associations of San Francisco and Alameda Counties, and a founding member of Make Oakland Better Now!, a citizens advocacy group supporting public safety, public works, transparency and accountability and budget reform. He is also an active photographer.

Representative Matters

Mr. Nye’s representative matters include:

Automobile Dealership Matters

Bruce has represented dealerships in litigation involving Song-Beverly, Magnuson-Moss, Americans With Disabilities Act (ADA), Unruh Act, Consumers Legal Remedies Act (CLRA), Automobile Sales Finance Act (ASFA), Unfair Competition Law and common law claims concerning representations and disclosures. He has also represented dealerships in employment disputes, in matters involving the Bureau of Auto Repair and New Motor Vehicle Board, in franchise disputes and in commercial contract and business tort disputes. He was court-appointed liaison counsel and on the Defense Steering Committee in the In re Vehicle Lease Document Cases (Trygar) unfair competition law litigation brought against the entire retail automotive industry in the late 90s and early 2000s.

Proposition 65

Bruce devotes a substantial amount of his time to representing companies of all sizes and types in claims and litigation brought under California’s Safe Drinking Water and Toxic Enforcement Act of 1986, commonly known as Proposition 65. He has successfully defended companies, achieved cost-effective settlements and often provides compliance advice.

Beginning in 1999, Bruce was one of the leaders of a nationwide trial team that successfully won declaratory relief against the State of California Attorney General’s office under Proposition 65. In that matter, Bruce’s client established that there was no need to give a cancer warning prior to exposure to the chemical DEHP. Although that chemical was and is listed under Proposition 65, the trial Court ruled that the exposure posed no significant risk of cancer to humans.

Mediation and Arbitration Practice

Bruce has served as an arbitrator for decades, in scores of cases. He has been offering his services as a mediator since May, 2016, and to date, more than 80% of the cases he has mediated have resolved. Bruce brings to this practice a perspective that comes from decades of representing both plaintiffs and defendants, an ability to understand and empathize with complex and emotionally fraught problems and feelings, and a listening skill that has been repeatedly recognized over the years by clients and members of the bench. Bruce is available for mediating matters in litigation and many non-litigation disputes such as internal employment and neighborhood disputes. Bruce has received certification for successfully completed training with renowned mediation trainers Steve Rosenberg and Forrest “Woody” Marsden. Information about his mediation and arbitration practice is available at


  • Juris Doctor, Hastings College of the Law, University of California, 1977
  • B.A., Political Science, University of California, Berkeley, 1973

Bar admissions: 

  • State Bar of California, 1977

Professional memberships: 

  • Defense Research Institute (Environmental and Toxic Tort Committee)
  • ACLU
  • California Dispute Resolution Council
  • San Francisco County Bar Association, Alternative Dispute Resolution Committee
  • Alameda County Bar Association, Alternative Dispute Resolution Committee