Clear Pricing, Stronger Dealerships

The FTC recently issued warning letters to nearly 100 dealership groups regarding potentially deceptive pricing practices, prompting dealers across the country to evaluate how their pricing, marketing, and customer communications align with expectations around transparency and consumer protection.

As scrutiny intensifies, understanding the legal risks is essential. At the same time, dealers that embrace transparency can build stronger customer relationships and create a meaningful competitive advantage.

The Webinar

On July 15, 2026, Scali Rasmussen shareholder Halbert "Bert" Rasmussen, joined Matthias Stoever, CEO of The RockED Company, for an interactive webinar, moderated by Alysha Webb. 

Discussion topics include

• Recent FTC actions and what they mean for dealerships
• Risks associated with social media, employee posts, and third-party content
• Potential legal consequences of non-compliance
• Training strategies that support compliance and customer trust
• How transparency can become a competitive advantage