California is the largest vehicle market in the country, providing great opportunity for new technology companies, entrepreneurs and start ups to gain entry into one of the largest and most robust industries in the nation. And you can't beat the weather here.
Since the FTC just finished an investigation and issued warnings to 11 unsuspecting used car dealers in Arkansas about their Used Car Rule violations, perhaps this is a good time for a refresher on the Used Car Rule.
As mobile technology and internet marketing take hold in dealerships, dealers and providers are smart to mind their vendor contracts and disclosures. Incorporating social media and new technologies into dealerships can help them become more profitable and allow them to connect with more car buyers in better ways as long as dealers and providers use common sense.